Performance = Potential – Interference

Most High-Performers have had a coach before... 


They went out there and hired a coach for about $300/hour and here's exactly what they got every session:

  • How is it going?
  • What are you working on?
  • What are you going to do before our next call?
  • Should I send you a text reminder? Ok, I will keep you accountable...

...and that's the extent of it. Well, maybe you talked about your family and your pet, too...


Let me tell you something - that is NOT coaching.


Allow me to save you $300/week... Set a reminder every day with those 3 questions and answer them daily... or ask a friend to do that over coffee every week...


Now, you could also hire a "Yes-Person" to chat with you once a week for less than than $300/week, too ( should have some options)


On a more serious note, you surely could do that ^^^




You can go through a proven curriculum (that has 9.7/10 satisfaction rating) that no matter what your goals are, you're going to reach the next level of high performance.


You will be challenged and I will sit in uncomfortable silences with you when they are necessary. 


You seeyou could find a coach who's going to give you temporary tactical solutions to reach your goals.  The thing is, your goals are going to change.


Now, if you clear your subconscious programming that's keeping you stuck in the same feedback loop, obtain the skills and the fundamental principles that are going to be applicable for the rest of your life... You get to apply them to any goals you have. Now or in the future.


Oh, by the way... Your progress will be clearly measured, too.


So how does this work? What do we work on? Simple:


We meet on a weekly basis for 12 weeks (twelve 60 minute weekly sessions) and we cover these areas: 

  • Biology Optimization
  • Leadership
  • Efficiency
  • Mindset & Cognitive Optimization

Every session has a challenge for you to work on, a list of skills to develop and a direct application to your day-to-day life. 

Ready to get started? 


Click "APPLY NOW", Fill out the questionnaire and schedule a call.






I limit my Private Coaching to 3 spots/month.


Become a better leader in life and career.

"I absolutely believe that people, unless coached, never reach their maximum capabilities."

—Bob Nardelli


My name is Aurimas Juodka (AJ)

I started my coaching career helping my fellow military service members to optimize their fitness. That led me to developing a fitness and nutrition coaching & consulting practice.


Following that, I spent $50,000+ on therapy and coaching that was mediocre.


And that's why I decided to develop a multi-dimensional curriculum and take the approach that elicits LASTING CHANGE.


The biggest problem that I saw in my pricey coaching relationships was lack of multi-dimensional thinking. 


Coaches seem to be equipped with tactical solutions to reach short-term goals and ignore the bigger picture.


In the last decade I have gone through military leadership, NLP Practitioner, Nutrition Coaching, Strength and Conditioning Coaching and High Performance Coaching programs, learning from Tony Robbins, Brendon Burchard, Jack Canfield, Bryan Tracy, Jim Rohn... and distilled that knowledge into a program that truly gets lasting results. That's what we want at the end of the day, right?


Today I speak on stages around the world, lead live events and give back to the business communities by providing amazing leaders with no nonsense, multi-dimensional coaching that helps them to achieve true EXCELLENCE... and MAINTAIN IT.

Aurimas Juodka, Founder, Human Optimized

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